katchimedia
KM360 · Customer Experience
KATCHIMEDIA · CXE

Audience Intelligence

Who you serve, what moves them, who else they could choose, and where to reach them. Most of this is one tap. Answer what you know — a gap tells me as much as an answer.

Fifteen minutes, not an afternoon. Almost everything here is optional — skip anything you do not know. If you are guessing on something, say so in the notes at the end. Knowing which answers are evidence and which are instinct is part of the intelligence.

Start Here

Two answers, and the rest of this form rewrites itself to match your business.

Who actually pays you? *
Who They Are

Only what changes how you would reach them. Skip anything that does not apply.

Age ranges that describe most of your customers Pick every range that fits. If it spans everyone, pick everyone.
Household income, if it affects who can buy from you Leave blank if income is not a gate.
Size of the organizations you serve Pick every band you genuinely work with. A wide spread is normal and worth recording — the same practice can serve a five-person office and a fifty-thousand-person enterprise, and those are two different conversations.
What can they typically spend on something like this? Budget per engagement, not the organization's whole budget. Pick every band you have actually seen.
Who else has to agree before it happens?
How far do they come from?
What Moves Them

The heart of it. Three short answers.

What finally makes them act? Pick every trigger you have actually seen.
How They Decide

What tips a yes, and what stalls one.

What matters most when they choose? Pick the three that genuinely decide it, not everything that sounds good.
What makes them hesitate?
How long from first contact to yes?
Who Else They Could Choose

The part most businesses skip, and the part that usually explains the lost sale.

What They Buy

Where they enter, where they go next, and who should not come in at all.

Where To Reach Them

Where they already are, not where you wish they were.

Where do they actually spend attention? Pick only what you have evidence for. Three real channels beat ten hopeful ones.
Your Details

Saves as you type. You can close this and come back.

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katchimedia

Received.

I will read it against what your analytics and your actual inquiries say, and come back with where the two disagree. That gap is usually where the opportunity is.

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